tag:blogger.com,1999:blog-1448052092422902094.post6670796209583670848..comments2023-10-22T06:01:54.885-05:00Comments on Chicago's Best Dining, Drinking, Cuisine & Cocktails | 312 Dining Diva: Can He Pull It Off?!312 Dining Divahttp://www.blogger.com/profile/14173554129262185422noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1448052092422902094.post-12989547518782051722010-05-04T11:10:50.664-05:002010-05-04T11:10:50.664-05:00@James:
Yes, they're doing a prix-fixe menu e...@James:<br /><br />Yes, they're doing a prix-fixe menu each night and in order to get in you must buy tickets in advance online. On the NEXT site, they're comparing it to buying an airline ticket, which means it should be pretty easy. The price includes beverages and food.<br /><br />Also, which is REALLY cool as hell, they'll reserve two walk-in tables every night. That's going to be NUTS!312 Dining Divahttps://www.blogger.com/profile/14173554129262185422noreply@blogger.comtag:blogger.com,1999:blog-1448052092422902094.post-24500739381019674772010-05-04T11:05:13.578-05:002010-05-04T11:05:13.578-05:00My thoughts on buying tickets to dinner is that it...My thoughts on buying tickets to dinner is that it's potentially genius. At first I didn't like it ("in this economy, blah blah") but when I really thought about it, it makes a lot of sense.<br />Operationally, the traffic flow of a given night is typically a bell curve, starting off slow, building to a midpoint where everyone's in the weeds & shit's crazy, then tapering off toward closing. By charging more for prime time, customers will try to "beat the system" by choosing a time early or late. So, you're essentially "flattening" that curve by increasing your 5pm & 10pm traffic flows, bringing them closer to the midpoint apex.<br />This is assuming that NEXT is doing a set menu throughout the night, therefore offering the same experience to each diner & the only variation is cost based on time slot. If the higher priced slots receive some added perk than the flattening effect is lessened as people will still shoot for primetime resos. Also, if they are not doing set menus & the ticket price is merely a cover charge/access fee, then it's a dick move.<br />But, if they're able to raise their overall traffic level by increasing reso counts early & late, I think it's a really smart move.Jamesnoreply@blogger.com