Hi This is Ina.... When Monica heard me say that, she was interested in exactly what it cost me to put out that plate of eggs and potatoes.
We showed her the table top....what it costs to wash the the plates, flatware and glassware, put outthe bread, butter, napkin, table paper and what it cost for the eggs (which went from $11/case to $27/case and now is around $20/case) and potatoes which are twice the price they were a month ago.
Oh and did I mention a fuel surcharge on EVERY delivery?
Add to that the labor for the kitchen, server and busser and you can see that it's isn't just about the 2 eggs and potatoes for $5.49.
There's an intrinsic value to that plate of food and I can't charge more, which means that I'm losing money on some dishes if the customer doesn't order a coffee/espresso drink or juice.
These are really hard times for us and I wanted people to know what goes into just such a plate.
Audarshia Townsend's introduction to the online world began as one of the first two editors at metromix.com--where they set the tone for the entertainment site's cutting-edge style. She also has written lifestyle features for the Chicago Tribune, Essence, Los Angeles Times, Michigan Avenue, about.com, playboy.com, Huffington Post, DiningChicago.com, World's Best Bars and Upscale magazine. Additionally, she has appeared regularly on CLTV, WGN-TV and WCIU-TV's "You & Me This Morning" for cocktail-, dining- and nightlife-related features. In 2007, Audarshia launched 312DiningDiva.com, a daily dining-and-drinking blog keeping readers up to date on Chicago happenings. Her interests include staying fit with a regular Forrest Yoga practice, cycling in the city, and Flywheel Chicago classes.
4 comments:
That's outrageous and a very unfortunate way to think of one's patrons!
Ina's doing something really wrong if she's losing money on eggs and potatoes at $5.49. Whoa!
Where's my dollar? SHOW ME THE MONEY!!
Hi This is Ina....
When Monica heard me say that, she was interested in exactly what it cost me to put out that plate of eggs and potatoes.
We showed her the table top....what it costs to wash the the plates, flatware and glassware, put outthe bread, butter, napkin, table paper and what it cost for the eggs (which went from $11/case to $27/case and now is around $20/case) and potatoes which are twice the price they were a month ago.
Oh and did I mention a fuel surcharge on EVERY delivery?
Add to that the labor for the kitchen, server and busser and you can see that it's isn't just about the 2 eggs and potatoes for $5.49.
There's an intrinsic value to that plate of food and I can't charge more, which means that I'm losing money on some dishes if the customer doesn't order a coffee/espresso drink or juice.
These are really hard times for us and I wanted people to know what goes into just such a plate.
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