Friday, April 24, 2009
Why David Burke Rules
The Wall Street Journal examines how super chef David Burke is so successful in a down economy:
"His promotions have included $20.09 three-course meals with items such as oysters and lobster at many of his upscale restaurants, including two in Manhattan (where, without discounts, entrees run $29 to $44), and $5 burgers and milkshakes at his Chicago steakhouse (where a 14-ounce sirloin is $48 on the regular menu). On one menu, he crossed out prices of wine and listed new prices with the term 'sale'—a rarely seen word in fancy restaurants."