Wednesday, December 3, 2008
Ouch, Alpana . . .
Feast of Fools host Fausto Fernós (left) with Alpana Singh (Photo: Feastoffools.net)
Local wine diva Alpana Singh gets called out by MenuPages for over-promoting her real job on her new vino-themed blog:
"FoodLife is owned by LEYE. And Alpana? Is the director of wine and spirits for LEYE. And as such presumably has a hand in selecting these $4.95-per-glass wines and signing off on the signs for the singles-friendly wine tastings.
Don't get us wrong—we know that when a restaurant employee blogs about his or her professional life, the blog serves as an extension of the restaurant brand. No one expects, say, Philip Foss to go on a screed against hotel dining, f'rinstance. But this kind of wide-eyed who-me advertorial gets our undies in a bunch."