Wednesday, September 1, 2010
'Yelpers' Review Yet-Opened Grahamwich
Just a couple of days ago, we were giddy because chef Graham Elliot finally unveiled a rendering of his highly anticipated Grahamwich, which is set to open in River North.
No actual opening date has been disclosed yet, but mysteriously the restaurant somehow has two "reviews" already on the Yelp site:
From Michael J.: My wife and I were downtown and had recently read a review of Graham Elliot Bowles new endever [sic], a sandwich shop. The Chicago magazine made it seem like an enteresting [sic] spot and Chef Bowles is a happening food personality, the only problem is the joint isn't open yet. It was a pleasant walk ruined...
From Nellie R.: I live in Austin, TX and I probably won't get to go to Graham Elliot's sandwich shop for quite some time but I am absolutely sure that open, closed or 1600 miles away, it's going to be worth waiting for.
Chicago Magazine said "Sounds beyond cool" which would seem to evidence the fact that they have not actually been there either. Perhaps my predecessor should have called in advance? Or maybe yelp shouldn't allow restaurants to be rated until they're actually turning a dime?
While it's vaguely obnoxious, in the interest of balancing things out and illustrating the irony here, I thought I'd give Mr. Bowles 5 stars due to the current lack of common sense in rating or allowing consumers to rate a place before you've actually had a meal or experienced any service there. I am basing this review on the fact that I love pork belly... which is almost as silly as basing a review on a "pleasant walk ruined."
How is this even possible and why would the editor behind Yelp even approve such "reviews" for an establishment that not only is not open, but still under construction?! Someone over there at the Yelp headquarters needs to rethink the editorial policies if they want us to take them serious.
You can read both "reviews" here.
What do you think about Yelp's policy to allow reviews for unopened restaurants?!