Wednesday, April 13, 2011
Chef Wants Recognition Beyond 'Burbs
Inovasi chef/owner John des Rosiers (Photo: Inovasi)
It doesn't matter that he's a culinary star in the suburbs, Inovasi chef/owner John des Rosiers wants also props from Chicago and national food media.
His Lake Bluff resto, which celebrates two years in June, packs in a well-heeled, food-loving crowd several nights a week, but he's hungry for recognition from city folk.
His blog, The Thought, is usually pretty controversial, taking on such issues as molecular gastronomy and the antics of fellow colleagues such as Graham Elliot.
But this time, des Rosiers chose to take a more subtle approach as he basically wrote an open letter to media:
"To the powers at Food & Wine, James Beard, Saveur, Michelin, The Eater 38, CS, and even the brand new Travel & Leisure: you’re missing it, or at least part of it. You are ignoring one of the best restaurants in Chicago that’s not actually in Chicago. And here’s why:
"No one does the level of our encompassing experience at our price, not even close. We don’t have communal tables, we do have actual linen (3 layers to be exact), constant approach of local and sustainable farms, in house made liquors (12 different types and styles as of now), small production family owned wine list at an actually normal markup (2 times for most things), glasses of wine less than $10 (more than half of our 20 pours), La Colombe coffees and a Synesso espresso machine (first in Chicago and the country for the machine), Rare Tea Cellars teas (for almost 2 years now), our brand new style of menu organized by inspiration and designed to engage customers and increase the level of relationship between a chef and his guests."
Read his entire post right here. He makes a good argument . . .