Thursday, April 17, 2008

The 'Hot Chef' challenge

Just got this in the mailbag about the first-ever "Hot Chef" Challenge for the National Restaurant Association (NRA) Show 2008:

Aspiring top chefs are encouraged to create a two-minute video to win a chance to demonstrate at NRA. Professional chefs and home cooks alike can submit entries of themselves preparing their favorite recipes using trendy food and alcohol ingredients.

The winner, as selected by fellow YouTube users and the National Restaurant Association, will showcase his/her culinary creations among a lineup of leading chefs and tens of thousands of attendees at the restaurant industry's biggest event of the year – the National Restaurant Association Restaurant, Hotel-Motel Show at McCormick Place in Chicago (Saturday May 17- Tuesday, May 20).

Those interested should submit an original video of themselves doing a cooking demonstration by May 7. Each video should be no longer than two minutes and must include one food item and one alcohol item (as an ingredient or as a pairing with a dish) from the Association's “What's Hot & What's Not” Chef Survey, available here.

YouTube users will vote for the top three videos, and the winning entry will then be selected by an Association panel. Viewers can vote by selecting “Thumbs Up” or “Thumbs Down” through May 7.

The winner will be given a live 60-minute demonstration spot in the Culinary Scene area at the NRA Show on Saturday, May 17, at 1pm, as well as have his/her video featured on the show web site. Additionally, the winner will also receive a three day/two night trip to Chicago (total approximate retail value $850) to be scheduled around the demonstration spot. Trip package includes one single/double occupancy hotel room for two nights at a select hotel and a round trip coach airline ticket (from the nearest major airport to the winner’s home). The Culinary Scene features custom-built demonstration kitchens in which trend-setter chefs, such as Rick Bayless, Grady Spears and Charlie Ayers, will perform culinary showcases throughout the four NRA Show days.

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